Israel Lion is a visionary music executive and the founder of ThreeLionsEntertainment, a record label based in Indianapolis, USA, with a mission to foster young and talented artists, particularly focusing on nurturing the music industry in Nigeria. Under his leadership, the label has made waves globally, shaping the careers of emerging acts with unique sounds that set them apart from the mainstream.

Isreal’s passion for music and the entertainment industry goes beyond just management. His belief in identifying and promoting exceptional talent has become the cornerstone of his career.

Israel’s approach to talent management is meticulous; he doesn’t just pick artists based on current trends but rather focuses on an artist’s authenticity, originality, and potential for long-term growth. According to him, “The goal is not just about picking artistes, but carefully distinguishing the best of talents to work with, and also promote them to the heights they never imagine they could be.” This philosophy has led to ThreeLionsEntertainment becoming one of the most promising labels in the industry.