Israel Arobadi is a visionary music executive and the founder of Three Lions Entertainment, a record label based in Indianapolis, USA, with a mission to foster young and talented artists, particularly focusing on nurturing the music industry in Nigeria. Under his leadership, the label has made waves globally, shaping the careers of emerging acts with unique sounds that set them apart from the mainstream.
Arobadi’s passion for music and the entertainment industry goes beyond just management. His belief in identifying and promoting exceptional talent has become the cornerstone of his career. His latest project, which included the signing of two promising Nigerian artists, Aroyehun Oluwatobiloba (aka “Boykingz”) and Olaoluwa Feyishara (aka “Diccey”), exemplifies his keen eye for fresh talent with the potential to revolutionize the music scene.
Israel’s approach to talent management is meticulous; he doesn’t just pick artists based on current trends but rather focuses on an artist’s authenticity, originality, and potential for long-term growth. According to him, “The goal is not just about picking artistes, but carefully distinguishing the best of talents to work with, and also promote them to the heights they never imagine they could be.” This philosophy has led to Three Lions Entertainment becoming one of the most promising labels in the industry.
Under his guidance, the label unveiled Boykingz and Diccey in a grand ceremony at the label’s headquarters in Lekki, Lagos, in early 2023. Israel described these two as “the new talents that will rock the music scene,” a sentiment echoed by the artists themselves, who expressed immense gratitude for the opportunity. For them, joining Three Lions Entertainment wasn’t just a career move; it was a dream come true.
Arobadi’s focus on building relationships within the music industry and empowering his artists has allowed Three Lions to build a strong foundation in the Nigerian music scene, positioning it for greater impact in the years to come. With his strategic vision, Israel Arobadi is well on his way to making a profound impact on the global music industry, continuing to push boundaries and elevate the next generation of talent to stardom.